About me

I am a graphic designer with 10 years of experience working with print/digital design in higher education & non-profits. I know how good design can make a little go a long way.

Experience

Visual Designer

Western Governors University

June 2022-Current (2 years)

• Upholds the WGU brand by ensuring strict adherence to brand guidelines and standards, promoting consistent compliance across all creative.

• Interprets creative briefs to generate compelling design concepts for large-scale marketing campaigns, delivering clear and impactful presentations to management through PowerPoint.

• Establishes design standards, creating user-friendly templates for production designers to streamline and enhance the creative process.

• Works closely with the University’s creative team of copywriters and designers to brainstorm, develop, and consistently produce high-quality, innovative designs.

• Effectively communicates with in-house clients across all University departments, ensuring alignment with project goals and brand objectives.

• Presents creative concepts to teams and managers, clearly articulating the design strategy and rationale to meet specific project needs and objectives.

• Delivers a diverse range of design work, including social media graphics, publications, brochures, displays, presentations, web graphics, and other print and digital visual communications.

• Leverages extensive knowledge of Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Figma, and Canva to produce visually appealing and effective designs.

• Evaluates copy and data to determine the most effective visual presentation, ensuring clarity and maximizing impact.

• Sources, selects, and maintains digital assets, including photos for social media, web features, marketing campaigns, and other applications.

• Manages multiple complex design projects simultaneously, effectively prioritizing tasks and coordinating with project managers via Adobe Workfront and Microsoft Teams to ensure timely delivery.

Graphic Arts Designer

West Liberty University

Nov 2016 - May 2022 (5.5 years)

• Led and upheld the University’s visual brand identity, ensuring compliance with guidelines and standards.

• Translated marketing objectives into engaging strategies, setting design standards aligned with the University’s brand.

• Collaborated across departments to manage design projects from concept to completion, selecting the most effective media.

• Produced high-quality designs across various mediums, leveraging tools like Adobe Photoshop, Illustrator, InDesign, WordPress, and Canva.

• Prioritized budget-friendly solutions, collaborating with external vendors to implement cost-saving measures.

• Guided student designers, providing creative direction and ensuring quality output.

• Simplified complex copy and data for clarity and impact.

• Sourced, curated, and maintained digital assets, while also directing and photographing for creative projects.

Web Assistant

West Liberty University

Nov 2016 - May 2022 (3 years)

• Updated, maintained, and created websites using custom WordPress themes, enhancing user experience and brand consistency.

• Crafted engaging promotional emails with Constant Contact and MyEmma, boosting audience engagement.

• Designed compelling visuals for Facebook, Twitter, and Instagram, elevating the University’s online presence.

• Partnered with the marketing team to develop innovative strategies, effectively promoting WLU and increasing outreach.