West Liberty University Admissions
Role: Graphic Designer | Photographer
WLU is a public institution in West Virginia where I served as the sole designer on the marketing team for several years. In this role, I developed a wide range of creative assets, with a primary focus on Admissions materials to support student recruitment.
Responsibilities:
Developed a standardized design system for WLU Admissions marketing materials.
Served as campus photographer and organized student photoshoots for recruitment campaigns.
Produced infographics that transformed detailed content into clear, easy-to-digest visuals.
Coordinated with print vendors to manage production and ensure high-quality printed materials.






















WLU Admissions Accepted Packet
This packet was mailed to admitted students and included their official acceptance letter and branded stickers.
The folder was also designed as a photo prop, encouraging students to tag WLU and share their excitement on social media.
Copyright © 2025 Sam Wilson