West Liberty University Admissions

Role: Graphic Designer | Photographer

WLU is a public institution in West Virginia where I served as the sole designer on the marketing team for several years. In this role, I developed a wide range of creative assets, with a primary focus on Admissions materials to support student recruitment.

Responsibilities:

  • Developed a standardized design system for WLU Admissions marketing materials.

  • Served as campus photographer and organized student photoshoots for recruitment campaigns.

  • Produced infographics that transformed detailed content into clear, easy-to-digest visuals.

  • Coordinated with print vendors to manage production and ensure high-quality printed materials.

WLU Admissions Accepted Packet

This packet was mailed to admitted students and included their official acceptance letter and branded stickers.

The folder was also designed as a photo prop, encouraging students to tag WLU and share their excitement on social media.